The chick and chain around it are a canting reference to the armiger's family name "Pinto-Correia", while the cotton flowers symbolize the late armiger’s business as a textile merchant in Funchal, Madeira Island, Portugal. Jorge conducted his textile business from "Loja Luís Calisto" (L. Silva & Sousa Lda.), located in the heart of Funchal, in Rua dos Ferreiros 34.

Jorge Sérgio Pinto-Correia was the eldest son, born on February 17 1925, of Alfredo Pinto-Correia and Maria Conceição da Silva.

The late armiger married Elvira Freitas Rodrigues and  together their produced only one child, a son, Jorge Maurício Pinto-Correia.